Bureau
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Bureau Editoral
luxury, fashion business, gucci, kering, leadership, bureau, kenari insights
The House That Built Gucci Is Looking for a Resurrection — and It Starts at the Top
In a bold twist that’s sent shockwaves through both fashion and finance, Kering — the luxury giant behind Gucci, Balenciaga, and Saint Laurent — is reportedly ushering in a dramatic change in leadership. Luca de Meo, currently CEO of Renault, is expected to take the reins as Kering’s new chief executive. The news alone was enough to send Kering’s shares soaring, jumping over 10% in a matter of hours.
But this isn’t just a financial reshuffle — it’s a calculated move to reclaim relevance.
For years, Gucci, Kering’s crown jewel, has been quietly slipping. Once a maximalist marvel redefining luxury under Alessandro Michele, the brand has since stumbled through transitional creative direction and market fatigue, particularly in key Asian markets. While competitors like LVMH and Hermès have only grown stronger, Kering has been searching for a new identity — and now, a new architect.
Enter De Meo: a veteran of Volkswagen, Fiat, and Renault, known for being a strategic operator with a vision for revival. He turned electric vehicles into a design-forward narrative and pushed Renault toward a more premium profile. Now, Kering is betting he can do the same with a fashion house desperate to find its rhythm again.
It’s not lost on us at Bureau that this kind of cross-industry leap is rare — a signal that Kering is looking for more than aesthetic reinvention. They want operational magic. Precision. Bold clarity.
In a landscape where fashion has become as much about data, speed, and innovation as it is about silhouette, De Meo’s outsider genius may just be the gamble that wins. And with François-Henri Pinault remaining as chairman, the narrative of power and legacy continues — now rethreaded with industrial know-how.
This isn’t just a change in CEO. It’s a new era for Kering, and possibly for luxury at large.
— Bureau